Heye & Partner,
McDonald's "McDonald's "365""
Credits Corporate Name of Client: McDonald's Germany Inc. Account Manager: Carina Eickmann Agency: Heye, Group, Unterhaching Chief Creative Officers: Alexander Bartel/Martin Kiessling Creative Directors: Peter Hirrlinger/Zeljko Pezely Copywriter: Christoph Gaehwiler Art Director: Florian Binder
Concept: We captured one magical moment of the McDonald’s experience – the build-up of anticipation for the food that occurs when taking a napkin just before eating – and transported this feeling to business partners’ offices 365 times a year by using a napkin dispenser which serves as a tear-off calender.
The German phrase, ”Einen Guten!”, is a short form of, “enjoy your meal” as well as, “have a good day”.