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Point-of-Sale
Entrant: Naga DDB/Rapp Malaysia, Petaling Jaya
Stabilo Marathon Pen
"Handwritten Newspaper"
Credits
Corporate Name of Client: Schwan-STABILO Marketing Sdn. Bhd.
Account Manager: Petaling Jaya
Agency: Naga DDB/Rapp, Petaling Jaya
Executive Creative Director: Ted Lim
Copywriters: Grenville Francis/Ted Lim
Art Director: Wong Shu Kor
Illustrator: Foo Song Pe

Concept: The Agency Produced a handwritten free newspaper. Everything - the news, the editorials, the pictures and ads - everything was rendered in pen before printing. Thus demonstrating the longevity of Stabilo's Marathon Pen.


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