DDB "DDB City Guides"
Credits Corporate Name of Client: DDB Group Germany Account Managers: Gesa Birkmann/Julia Liedtke Agency: DDB Germany, Berlin Design Company: DDB Germany, Berlin Chief Creative Officer: Amir Kassaei Executive Creative Director: Stefan Schulte Creative Director: Natalie Sofinskyj Copywriters: Annalena Hagenah/Viktoria Gohr/Audrey Nolan Photographers: Patrick Houi/Nils Haack/Benedikt Burczyk/Haroc Marcard/René Tilmann/Marilyn Wolf Illustrator: Jelka von Langen
Concept: The task was creating a new business tool to attract newly-arrived marketing managers to DDB. We are best able to do this by making it easier for them to start out in their new city. So we created three city guides for Berlin, Hamburg and Dusseldorf. The City Guides give insights into the agency's choice of locations. Each location is described in German and English on a business card-sized perforated card to rip out and take with you. The last cards in the book are business cards of the relevant contact persons for new business at DDB.