Design
Bronze Winner
Calendars
Entrant:
Heye & Partner,
Unterhaching
McDonald's
"McDonald's "365""
"McDonald's "365""
Credits
Corporate Name of Client: McDonald's Germany Inc.
Account Manager: Carina Eickmann
Agency: Heye, Group, Unterhaching
Chief Creative Officers: Alexander Bartel/Martin Kiessling
Creative Directors: Peter Hirrlinger/Zeljko Pezely
Copywriter: Christoph Gaehwiler
Art Director: Florian Binder
Concept: We captured one magical moment of the McDonald’s experience – the build-up of anticipation for the food that occurs when taking a napkin just before eating – and transported this feeling to business partners’ offices 365 times a year by using a napkin dispenser which serves as a tear-off calender. The German phrase, ”Einen Guten!”, is a short form of, “enjoy your meal” as well as, “have a good day”.
Corporate Name of Client: McDonald's Germany Inc.
Account Manager: Carina Eickmann
Agency: Heye, Group, Unterhaching
Chief Creative Officers: Alexander Bartel/Martin Kiessling
Creative Directors: Peter Hirrlinger/Zeljko Pezely
Copywriter: Christoph Gaehwiler
Art Director: Florian Binder
Concept: We captured one magical moment of the McDonald’s experience – the build-up of anticipation for the food that occurs when taking a napkin just before eating – and transported this feeling to business partners’ offices 365 times a year by using a napkin dispenser which serves as a tear-off calender. The German phrase, ”Einen Guten!”, is a short form of, “enjoy your meal” as well as, “have a good day”.
LIA Awards 2009©
