Havaianas Visual Identity "Turning a simple flip-flop into a global brand"
Credits Corporate Name of Client: São Paulo Alpargatas Agency: AlmapBBDO, São Paulo Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Marcus Sulzbacher Art Directors: Marcos Kotlhar/Marcello Serpa/Bruno Prosperi/Danilo Siqueira/Sergio Mugnaini/Danilo Boer/Adhemas Batista/João Lineu/Renato Fernandez/Marcus Sulzbacher
Concept: Concept: Turn 30 cm of Rubber +2 straps at an average price of *?Dollars into a global brand.
By combining simplicity with happiness, Exuberance with ireverence and design with Color.
Every Manifestation of the brand, regardless of media, always has the sandal in its center. And by reflecting Brazil’s easygoing personality, its soul and culture, we’re building a unique identity. Transforming a simple rubber sandal into the first truly Brazilian global brand.