Design
Bronze Winner
Photography
Entrant:
KW43 Branddesign,
Düsseldorf
Morning Sun
Credits
Corporate Name of Client: Andreas Körner/Gao Yi
Account Managers: Michael Rewald/Nina Koppke
Design Company: KW43 Branddesign, Duesseldorf
Chief Creative Officer: Rüdiger Goetz
Creative Director: Christian Vöttiner
Art Director: Astrid Schröder
Photographers: Andreas Körner/Gao Yi
Concept: This project illuminates the various facets of the two major Chinese cities, Shanghai and Beijing, undergoing major changes as they become mega cities. To carry the idea forward, the separators were decorated to depict the style of the traditional scissor art and create a gripping contrast between modern photography and the ancient Chinese form of art. The western perspective on the oriental way of life is also hinted at by the use of western typography in eastern page layouts.
Corporate Name of Client: Andreas Körner/Gao Yi
Account Managers: Michael Rewald/Nina Koppke
Design Company: KW43 Branddesign, Duesseldorf
Chief Creative Officer: Rüdiger Goetz
Creative Director: Christian Vöttiner
Art Director: Astrid Schröder
Photographers: Andreas Körner/Gao Yi
Concept: This project illuminates the various facets of the two major Chinese cities, Shanghai and Beijing, undergoing major changes as they become mega cities. To carry the idea forward, the separators were decorated to depict the style of the traditional scissor art and create a gripping contrast between modern photography and the ancient Chinese form of art. The western perspective on the oriental way of life is also hinted at by the use of western typography in eastern page layouts.
LIA Awards 2009©
