Brochures/Catalogues - TradeEntrant:
LEVI STRAUSS & CO. "Levi’s® Brand Book 09 S/S Collection "Journey to South""
Credits Corporate Name of Client: LEVI STRAUSS & CO. Account Manager: Chiaki Noro Agency: ADK, Tokyo Design Company: ADK, Tokyo/JMD, Tokyo Chief Creative Officers: Toshiro Kaneyuki/Shunsuke Kaga/Takayuki Yamada Creative Director: Jiro Aoki Copywriter: Kayano Shinonome Art Directors: Jiro Aoki/ Yasuo Enokida Photographer: Oida Hideo Illustrators: Jiro Aoki/Kiho Ito Graphic Designers: Yasuo Enokida/Miyuki Shinohara
Concept: Concept: Conceived as a means of communication revolving around the “freedom” concept of the 2009 spring/summer collection designed free from the conventional idea of a “book”. Intention: to express the scenic vastness of the American west coast, along with the product’s unique tones and textures. The pages are made of a rough type of paper that is also used in copperplate engraving, uncut here in its original B1 format to convey the free and adventurous image of jeans. The book was silkscreen printed by using a delicate, traditional four-plate technique, resulting in an exquisite embodiment of the constant image of denim jeans as a dynamic, old yet always new type of garment with overtones of premium clothing.