Credits Corporate Name of Client: Carl WALTHER GmbH Sportwaffen Account Manager: Christian Schirle Agency: BUTTER, Berlin/Duesseldorf Design Company: BUTTER, Berlin/Duesseldorf Chief Creative Officer: Michael Preuss Creative Directors: Timm Holm/Michael Preuss Copywriter: Till Grabsch Art Director: Björn von Buchholtz
Concept: Walther’s sporting firearms are known all over the world for precision. Brief was developing a tool that delights everyone from regular clients to potential customers. So we decided to build a calendar out of the bullet-butt. There is a shooting inlay for every month of the year, one target for each day.