Scholz & Friends,
Lerche Silhouette Calendar "Silhouette Calendar"
Credits Corporate Name of Client: Lerche Buerostahlwaren, Pet. Da. Baus KG Account Managers: Dinah Frey/Christian Heyken/Sonja Overbeck Agency: Scholz & Friends, Berlin Chief Creative Officer: Martin Pross Executive Creative Director: Matthias Spaetgens Creative Director: Michael Winterhagen Copywriters: Stephen Quell/Stephan Schaefer Art Directors: Marc Ebenwaldner/Heidrun Kleingries/Katrin Berle Photographer: Nico Hesselmann Illustrators: Dominika Dobrzalski/Lisa-Marie Schroeder Graphic Designer: Daniel Hahn
Concept: "Immer Scharf" means "Always Sharp" in German but also "Always Horny". Like "Hot" also means "Sexy" in English. It is part of the brand heritage of Lerche Scissors, promising the highest quality in sharpness and long lastingness.