Calendars Entrant: Scholz & Friends, Berlin Lerche Silhouette Calendar
"Silhouette Calendar"

Credits
Corporate Name of Client: Lerche Buerostahlwaren, Pet. Da. Baus KG
Account Managers: Dinah Frey/Christian Heyken/Sonja Overbeck
Agency: Scholz & Friends, Berlin
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Director: Michael Winterhagen
Copywriters: Stephen Quell/Stephan Schaefer
Art Directors: Marc Ebenwaldner/Heidrun Kleingries/Katrin Berle
Photographer: Nico Hesselmann
Illustrators: Dominika Dobrzalski/Lisa-Marie Schroeder
Graphic Designer: Daniel Hahn

Concept: "Immer Scharf" means "Always Sharp" in German but also "Always Horny". Like "Hot" also means "Sexy" in English. It is part of the brand heritage of Lerche Scissors, promising the highest quality in sharpness and long lastingness.