The NEW CategoryEntrant:
Molson Dry - Social Reality Game
Credits Media Type: Websites/Online/Offline Games/Live Events URL Address: http://18.104.22.168/LIA2009/MolsonAPP/website/Weblog&SocialNetworking/ Username: email@example.com Password: dell12345 Corporate Name of Client: Molson Canada Account Managers: Bruno Lemieux/Nadine Jazouli Agency: Cossette, Montreal Chief Creative Officer: Patrick Beauduin Group Creative Director: Jonathan Rouxel Creative Director: Catherine Savard Copywriters: Marilou Aubin/Neil Frisby Art Director: Kevin Lo Graphic Designer: David Arcouette Executive Agency Producer: Sandie Rotge Agency Producer: Fjord Production Company: Fjord Interactive Designer: Iléana Gonzales/Marilou Aubin/Kevin Lo Programmer: Mike Gleason-Couturier/Sébastien Mérel/Jean-François Bernier/Cedrick Patenaude/Mark Carlevaris/Charles Crépeau/Dominic Gauthier Technical Director: Marian Borca/Antoine Bellavance
Basic description of the project: We created a social reality game, the APP Party Circuit, in response to the growing demand from brand enthusiasts who wanted to engage further with the “Association of Party Pros”, a campaign launched the previous year for Molson Dry.
Participants play the game through a series of exclusive Molson Dry events, private parties and several social networking sites. Players earn points and medals by completing challenges and being active in our online community. The best players will earn the title of “party legend” and represent Québec at the Tenerife Carnival in Spain.