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Entrant: Cossette, Montreal
Molson Dry - Social Reality Game
Media Type: Websites/Online/Offline Games/Live Events
URL Address:
Password: dell12345
Corporate Name of Client: Molson Canada
Account Managers: Bruno Lemieux/Nadine Jazouli
Agency: Cossette, Montreal
Chief Creative Officer: Patrick Beauduin
Group Creative Director: Jonathan Rouxel
Creative Director: Catherine Savard
Copywriters: Marilou Aubin/Neil Frisby
Art Director: Kevin Lo
Graphic Designer: David Arcouette
Executive Agency Producer: Sandie Rotge
Agency Producer: Fjord
Production Company: Fjord
Interactive Designer: Iléana Gonzales/Marilou Aubin/Kevin Lo
Programmer: Mike Gleason-Couturier/Sébastien Mérel/Jean-François Bernier/Cedrick Patenaude/Mark Carlevaris/Charles Crépeau/Dominic Gauthier
Technical Director: Marian Borca/Antoine Bellavance

Basic description of the project:
We created a social reality game, the APP Party Circuit, in response to the growing demand from brand enthusiasts who wanted to engage further with the “Association of Party Pros”, a campaign launched the previous year for Molson Dry. Participants play the game through a series of exclusive Molson Dry events, private parties and several social networking sites. Players earn points and medals by completing challenges and being active in our online community. The best players will earn the title of “party legend” and represent Québec at the Tenerife Carnival in Spain.

LIA Awards 2009©

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