The NEW Category Entrant: Euro RSCG, Duesseldorf Fiftyfifty - Magazine for Homeless People - "Transparent Man"

Credits
Media Type: Outdoor/Ambient/Live Events/Direct
URL Address: http://www.lodgment.de/fiftyfifty/
Corporate Name of Client: Fiftyfifty
Account Manager: Daniel Grube
Agency: Euro RSCG, Duesseldorf
Chief Creative Officer: Felix Glauner
Creative Directors: Torsten Pollmann/Florian Meimberg
Copywriter: Till Köster
Art Directors: Jean-Pierre Gregor/Désirée Rose
Agency Producer: Jennifer Meisels
Production Company: Congaz
Producer: Lars Barth
Image Editor: Peter Holzportz
Strategic Planner: Manuel Woelki
Light Designer: Thomas Tennagels
Editor: Stefan Kropp

Basic description of the project:
A spectacular light installation made a homeless street paper salesman invisible and shows impressively, how homeless people are ignored by pedestrians every day.