The NEW Category Entrant: Crispin Porter + Bogusky, Boulder TiVo Ordering

Credits
Media Type: Television/Websites/TiVo
URL Address: http://www.cpbgroup.com/awards/2009/li/tivo.html
Corporate Name of Client: Domino's Pizza
Agency: Crispin Porter + Bogusky, Boulder
Executive Creative Directors: Andrew Keller/Rob Reilly
Creative Director: Evan Fry
Associate Creative Director: Steve Babcock
Copywriters: Thomas Pettus/Bill Roden
Art Director: Kat Street
Interactive Executive Creative Director: Jeff Benjamin
Interaction Director: Matt Walsh
Associate Technical Director: Christopher Kief
Quality Assurance Analyst: James Lukensow
Integrated Producer: Scott Woodrow
Managing Director of Interactive: Winston Binch
Executive Integrated Producer: Robert Valdes
Technical Lead: Scott Prindle

Basic description of the project:
Pizza and TV go so well together, we thought what if you could order pizza from your TV? By partnering with TiVo, Domino’s became the first company ever to let viewers order food right from their TV. This breakthrough technology allows people to customize their pizza by using their TiVo remote. Once their order is placed, viewers can track its every step with the Pizza Tracker. Domino’s on TiVo became a national PR story, appearing on The Today Show, Leno, Letterman and in stories across the web. More importantly, the innovation created a revolutionary new sales channel for Domino’s.