The NEW CategoryEntrant:
Crispin Porter + Bogusky,
Credits Media Type: Television/Websites/TiVo URL Address: http://www.cpbgroup.com/awards/2009/li/tivo.html Corporate Name of Client: Domino's Pizza Agency: Crispin Porter + Bogusky, Boulder Executive Creative Directors: Andrew Keller/Rob Reilly Creative Director: Evan Fry Associate Creative Director: Steve Babcock Copywriters: Thomas Pettus/Bill Roden Art Director: Kat Street Interactive Executive Creative Director: Jeff Benjamin Interaction Director: Matt Walsh Associate Technical Director: Christopher Kief Quality Assurance Analyst: James Lukensow Integrated Producer: Scott Woodrow Managing Director of Interactive: Winston Binch Executive Integrated Producer: Robert Valdes Technical Lead: Scott Prindle
Basic description of the project: Pizza and TV go so well together, we thought what if you could order pizza from your TV?
By partnering with TiVo, Domino’s became the first company ever to let viewers order food right from their TV. This breakthrough technology allows people to customize their pizza by using their TiVo remote. Once their order is placed, viewers can track its every step with the Pizza Tracker.
Domino’s on TiVo became a national PR story, appearing on The Today Show, Leno, Letterman and in stories across the web. More importantly, the innovation created a revolutionary new sales channel for Domino’s.