The NEW Category Entrant: Crispin Porter + Bogusky, Boulder Flame

Credits
Media Type: Outdoor/Websites/Ambient/Product Creation
URL Address: http://www.cpbgroup.com/awards/2009/li/flame.html
Corporate Name of Client: Burger King
Agency: Crispin Porter + Bogusky, Boulder
Executive Creative Directors: Rob Reilly/Andrew Keller
Creative Directors: Bill Wright/James Dawson-Hollis
Associate Creative Directors: Ryan Kutscher/Paul Caiozzo
Copywriters: Ryan Kutscher/Ryan Raab/John Reid
Art Directors: Mel Kreilen/Kat Dudkiewicz/Frances Chang
Designer: Tiffany Yang
Interactive Designer: John Whitmore
Interactive Executive Creative Director: Jeff Benjamin
Interactive Associate Creative Director: Nuno Ferreira
Interaction Director: Matt Walsh
Associate Technical Director: Mat Ranauro
Quality Assurance Analyst: James Lukensow
Interactive Design Director: Pelun Chen
Managing Director of Interactive: Winston Binch
Executive Integrated Interactive Producer: Robert Valdes
Senior Integrated Producer: Melissa Eccles
Executive Art Producer: Sheri Radel
Technical Director: Scott Prindle

Basic description of the project:
How do you make BK the must-have brand for holiday gift giving? You don’t sell burgers; you sell the sizzle. For the price of a Whopper, BK launched the season’s most unexpected stocking stuffer. The ultimate pheromone: the scent of seduction with a hint of flame-broiled meat. The world’s first fast food-inspired fragrance could go by no other name than Flame. Holiday shoppers burned through BK’s supply of Flame in three days. Flame was such a holiday hit, BK re-released it just in time for Valentine’s Day. The Flame burned strong all winter long.