The NEW CategoryEntrant:
Crispin Porter + Bogusky,
Credits Media Type: Outdoor/Websites/Ambient/Product Creation URL Address: http://www.cpbgroup.com/awards/2009/li/flame.html Corporate Name of Client: Burger King Agency: Crispin Porter + Bogusky, Boulder Executive Creative Directors: Rob Reilly/Andrew Keller Creative Directors: Bill Wright/James Dawson-Hollis Associate Creative Directors: Ryan Kutscher/Paul Caiozzo Copywriters: Ryan Kutscher/Ryan Raab/John Reid Art Directors: Mel Kreilen/Kat Dudkiewicz/Frances Chang Designer: Tiffany Yang Interactive Designer: John Whitmore Interactive Executive Creative Director: Jeff Benjamin Interactive Associate Creative Director: Nuno Ferreira Interaction Director: Matt Walsh Associate Technical Director: Mat Ranauro Quality Assurance Analyst: James Lukensow Interactive Design Director: Pelun Chen Managing Director of Interactive: Winston Binch Executive Integrated Interactive Producer: Robert Valdes Senior Integrated Producer: Melissa Eccles Executive Art Producer: Sheri Radel Technical Director: Scott Prindle
Basic description of the project: How do you make BK the must-have brand for holiday gift giving? You don’t sell burgers; you sell the sizzle. For the price of a Whopper, BK launched the season’s most unexpected stocking stuffer. The ultimate pheromone: the scent of seduction with a hint of flame-broiled meat. The world’s first fast food-inspired fragrance could go by no other name than Flame.
Holiday shoppers burned through BK’s supply of Flame in three days. Flame was such a holiday hit, BK re-released it just in time for Valentine’s Day. The Flame burned strong all winter long.