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Silver Winner

The NEW Category
Entrant: Jung von Matt, Hamburg
Philharmonic Orchestra of Hamburg
Media Type: Live Events
Corporate Name of Client: Philharmonic Orchestra of Hamburg
Account Managers: Anke Göbber/Sandra Huckenbeck
Agency: Jung von Matt , Hamburg
Chief Creative Officers: Oliver Voss/Armin Jochum
Creative Directors: Götz Ulmer/Fabian Frese
Copywriters: Dr. Stefan Fockenberg/Fabian Bill/Jan-Florian Ege
Art Directors: Simon Hiebl/Julia Ziegler
Graphic Designer: Tobias Fritschen
Production Company: BluWi, Hamburg/, Erste Liebe Film, Hamburg
Producers: Timo Blunk/Stefan Will/Ralf Denker/Marco Dreckkötter
Director: Mario Zozin
Interactive Designer: Stefan Bothe/Holger Markewitz-Peters (giraffentoast)
Technical Director: Jens Reher/Jochen Dirks/Alexander Paus (POOL Group)
Public Relations/Executive: Joachim R. Kortlepel
Post Producer: Andreas Doria

Basic description of the project:
We created the biggest concert in the world. 100 musicians were stationed in 50 locations throughout Hamburg; arranged as though they were in an orchestra pit. Each of the musicians were able to follow the conductor, by watching a live transmission onto the screens in front of them. They played the Second Symphony by Johannes Brahms – simultaneously. In addition to the live event, the whole world was able to watch online.

LIA Awards 2009©

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