The NEW CategoryEntrant:
Jung von Matt,
Philharmonic Orchestra of Hamburg
Credits Media Type: Live Events Corporate Name of Client: Philharmonic Orchestra of Hamburg Account Managers: Anke Göbber/Sandra Huckenbeck Agency: Jung von Matt , Hamburg Chief Creative Officers: Oliver Voss/Armin Jochum Creative Directors: Götz Ulmer/Fabian Frese Copywriters: Dr. Stefan Fockenberg/Fabian Bill/Jan-Florian Ege Art Directors: Simon Hiebl/Julia Ziegler Graphic Designer: Tobias Fritschen Production Company: BluWi, Hamburg/, Erste Liebe Film, Hamburg Producers: Timo Blunk/Stefan Will/Ralf Denker/Marco Dreckkötter Director: Mario Zozin Interactive Designer: Stefan Bothe/Holger Markewitz-Peters (giraffentoast) Technical Director: Jens Reher/Jochen Dirks/Alexander Paus (POOL Group) Public Relations/Executive: Joachim R. Kortlepel Post Producer: Andreas Doria
Basic description of the project: We created the biggest concert in the world.
100 musicians were stationed in 50 locations throughout Hamburg; arranged as though they were in an orchestra pit. Each of the musicians were able to follow the conductor, by watching a live transmission onto the screens in front of them. They played the Second Symphony by Johannes Brahms – simultaneously. In addition to the live event, the whole world was able to watch online.