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Entrant: BBH China, Shanghai
WWF China - "Fate's in Your Hands"
Media Type: Mobile
URL Address:
Corporate Name of Client: WWF China
Account Managers: Jasmine Huang/Joyce Hong
Agency: BBH China, Shanghai
Executive Creative Director: Johnny Tan
Copywriters: Carol Ong/Ken Lu
Art Directors: Yinbo Ma/Alex Avis
Agency Producer: Josephine Peh
Production Company: Qdero Limited, Shanghai
Executive Producer: Dr. Michael Gervautz
Producers: Dr. Daniel Wagner/Dr. Istvan Barakonyi
Directors: Steve Chao/Yinbo Ma/Carol Ong
Interactive Designer: John Gu/Oliver Pei
Programmer: Marco Dörflinger
Planner: Philip Man

Basic description of the project:
30,000 hectares of forest fall everyday. To get Chinese youth involved, WWF developed a mobile application that lets you witness firsthand how wildlife struggles to cope outside its habitat. Idea: Wildlife’s fate is in your hands. 1. ENGAGE VIRTUALLY. Point your phone anywhere a virtual bear interacts with your environment. It bumps into walls, trips over stairs, etc. 2. ENGAGE FOR REAL. Click one button to sign up with WWF, or to spread awareness to everyone in your SMS address book. This campaign is a groundbreaking way to use mobile. It also simplifies how individuals can create real change.

LIA Awards 2009©

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