The NEW CategoryEntrant:
JUJU feat. Spontania
Credits Media Type: Mobile URL Address: http://www.mobileart.jp/award_e/ Corporate Name of Client: SONY Music Entertainment Inc. Account Manager: Kei Terasaki Agency: Dentsu Inc., Tokyo Creative Director: Yuki Kishi Copywriter: Yosuke Murai Illustrator: Hirosuke Yoshimori Agency Producer: Kei Terasaki Production Company: ROBOT Communications Inc., Tokyo Producer: Shinya Kishiro Director: Takahiro Miki Sound Design Company: SONY Music Entertainment Inc., Tokyo Interactive Designer: Tomoko Tanaka Assistant Producer: Yasuhiro Kawasaki Cinematographer: Hiroyuki Hourin
Basic description of the project: Japanese singer-songwriter JUJU has released a new single CD, "SUNAO NI NARETARA (Wish I could be true to myself)" for female teenagers and women in their twenties. For this announcement, we developed brand-new method of mobile movie which is named "Pair Movie". We leveraged this technique for song promotion and have produced a Music Video which is made up of 5 episodes. The videos are streamed for free on the campaign website for mobile only.