The NEW Category Entrant: Dentsu Inc., Tokyo JUJU feat. Spontania

Credits
Media Type: Mobile
URL Address: http://www.mobileart.jp/award_e/
Corporate Name of Client: SONY Music Entertainment Inc.
Account Manager: Kei Terasaki
Agency: Dentsu Inc., Tokyo
Creative Director: Yuki Kishi
Copywriter: Yosuke Murai
Illustrator: Hirosuke Yoshimori
Agency Producer: Kei Terasaki
Production Company: ROBOT Communications Inc., Tokyo
Producer: Shinya Kishiro
Director: Takahiro Miki
Sound Design Company: SONY Music Entertainment Inc., Tokyo
Interactive Designer: Tomoko Tanaka
Assistant Producer: Yasuhiro Kawasaki
Cinematographer: Hiroyuki Hourin

Basic description of the project:
Japanese singer-songwriter JUJU has released a new single CD, "SUNAO NI NARETARA (Wish I could be true to myself)" for female teenagers and women in their twenties. For this announcement, we developed brand-new method of mobile movie which is named "Pair Movie". We leveraged this technique for song promotion and have produced a Music Video which is made up of 5 episodes. The videos are streamed for free on the campaign website for mobile only.