The NEW Category Entrant: Ignited, El Segundo Army Experience Center

Credits
Media Type: Outdoor/Websites/Online/Offline Games/Ambient/Live Events/Networked Communities/Radio/In Theater
URL Address: TheArmyExperience.com
Corporate Name of Client: U.S. Army
Account Managers: John Carlisle/Ben Brackett/Nick Von Zumwalt
Agency: Ignited, El Segundo
Group Creative Director: Matt Garthoff
Executive Creative Director: Mike Wolfsohn
Associate Creative Director: Jarrett Farls
Copywriter: Dave Muraca
Art Director: Garrett Jones
Executive Agency Producer: Diego Espana
Agency Producer: Joe Farrell
Production Company: Silverwood Productions/The Scenic Route
Producers: Richie Kulchar/Garrett Freberg
Directors: Ken Dodge/Art Wilder
Interactive Designer: German Rivera
Programmer: Joey Choudhury
Director of Technology: Matt Hrushka
IT and Tech Lead: David Glettner
Design Director: Oogie Lee
Director of Experiential Marketing: Brynn Harris

Basic description of the project:
Facing falling recruitment rates and misperceptions about life in its ranks, the Army needed a groundbreaking way to have an open, ongoing conversation with potential Soldiers and the public. Ignited imagined a place where the Army’s cutting-edge technology, diverse career opportunities and modern lifestyles around the world would be shared. The Army Experience Center is a twenty-first century destination for people to get accurate Army information from the source. From touch-screen kiosk software and footprint design to a multimedia marketing campaign and dedicated website, Ignited created every aspect of the experience to paint a new perception of the Army.