The NEW CategoryEntrant:
Pampero Rum World's First Ephemeral Museum
Credits Media Type: Print,Outdoor,Websites,Blogs,Online/Offline Games,Ambient,Live Events,Email,Podcast,Networked Commun URL Address: www.museuefemero.com/awards Corporate Name of Client: Diageo Portugal Account Managers: Inês Almeida/Francisco Silva Agency: Leo Burnett, Lisboa Chief Creative Officer: Chacho Puebla Executive Creative Director: Chacho Puebla Copywriter: Juan Christmann Art Director: Ricardo Toledo Agency Producers: Cristina Almeida/António Junior/António Franca/Hugo Lage Programmer: Fred Bosch/Mónica Rocha Creative Advisor: Tura
Basic description of the project: To Launch Pampero Rum in the underground scene of Portugal we’ve created the world´s first Ephemeral Museum.
First, the best pieces of street art at the Bairro Alto district were
Then we created a website where you can download an audio-guide and a map
with the pieces location.
So you can go out with your mp3 player and walk the museum streets.