The NEW Category Entrant: Leo Burnett, Lisbon Pampero Rum World's First Ephemeral Museum

Credits
Media Type: Print,Outdoor,Websites,Blogs,Online/Offline Games,Ambient,Live Events,Email,Podcast,Networked Commun
URL Address: www.museuefemero.com/awards
Corporate Name of Client: Diageo Portugal
Account Managers: Inês Almeida/Francisco Silva
Agency: Leo Burnett, Lisboa
Chief Creative Officer: Chacho Puebla
Executive Creative Director: Chacho Puebla
Copywriter: Juan Christmann
Art Director: Ricardo Toledo
Agency Producers: Cristina Almeida/António Junior/António Franca/Hugo Lage
Programmer: Fred Bosch/Mónica Rocha
Creative Advisor: Tura

Basic description of the project:
To Launch Pampero Rum in the underground scene of Portugal we’ve created the world´s first Ephemeral Museum. First, the best pieces of street art at the Bairro Alto district were tagged. Then we created a website where you can download an audio-guide and a map with the pieces location. So you can go out with your mp3 player and walk the museum streets.