The NEW CategoryEntrant:
ANAD - Contemporary Beauty Ideal
Credits Media Type: Ambient URL Address: http://www.ourwork.de/anad/engl/ Corporate Name of Client: ANAD (National Association of Anorexia Nervosa and Associated) Account Manager: Veronika Sikvolgyi Agency: Ogilvy Frankfurt, Frankfurt Chief Creative Officer: Dr. Stephan Vogel Executive Creative Directors: Dr. Stephan Vogel/Christian Mommertz Copywriters: Christian Mommertz/Albert S. Chan/Sabina Hesse Art Directors: Albert S. Chan/Sabina Hesse Photographer: Jo Bacherl Painter: Remus Grecu Art Buyer: Valerie Opitz
Basic description of the project: ANAD is a pro bono organisation that educates the public about the dangers of anorexia. They asked us to help them raise money and awareness.
The Solution: To demonstrate the unhealthy beauty ideals promoted by the media and fashion industry we re-painted world famous masterpieces. These paintings were then displayed in fine art museums - exactly where visitors would expect to see manifestations of true beauty.
The Results: This shocking sight generated enormous interest, which spread via word of mouth and numerous articles in major national newspapers.