The NEW Category Entrant: Sancho BBDO, Bogotá GM Colmotores Chevrolet "TaxiRockola"

Credits
Media Type: Television/Print/Outdoor/Ambient/Live Events/Mobile/Direct/Radio/Concerts/Dvd`s/Video clip
Corporate Name of Client: GM Colmotores Chevrolet
Account Managers: Carlos Felipe Arango/Carolina González/Jose Daniel Leon
Agency: Sancho BBDO, Bogotá
Chief Creative Officers: Hugo Corredor/Giovanni Martínez
Group Creative Directors: Andrés Norato/Claudia Murillo
Creative Directors: Hugo Corredor/Giovanni Martínez/Andrés Norato/Claudia Murillo
Copywriters: Andrés Norato/Luis David Parra
Art Directors: Claudia Murillo/Iván Gutierrez
Graphic Designer: Leonardo Salgado

Basic description of the project:
This was a campaign that asked taxi drivers TO WRITE THE BEST STORY THAT EVER HAPPENED TO THEM IN THEIR TAXI. The two best stories, became songs of the popular music artists beloved by taxi drivers; PETER MANJARRES and JHONNI RIVERA. We received 7.000 stories and both songs became hits. The songs turned taxi drivers into the main characters of the campaign, and we made them feel our brand closer to them, they felt we perfectly understood their work needs.