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Credits Media Type: Television/Print/Outdoor/Websites/Blogs/Ambient/Live Events/Direct/Radio URL Address: http://220.127.116.11/earthhourcampaign Corporate Name of Client: WWF Account Manager: Sam McGown Agency: Leo Burnett, Sydney Executive Creative Directors: Andy DiLallo/Jay Benjamin Copywriter: Michael Canning Art Director: Kieran Antill Agency Producers: Adrian Shapiro/Rita Gagliardi Production Company: Robot i, Sydney/Curious , Sydney Producers: Peter Grasse/Tim Denton Directors: Syd Garron/Tim Denton Designer: Shepard Fairey/Masataka Kawano Editor: Patrick Filetti Artist: Shepard Fairey
Basic description of the project: In the third year of Earth Hour, it was time to turn the symbol of switching off the lights into real action against global warming. In December 2009, world leaders will meet in Copenhagen to determine if policies are made to take action against global warming. We targeted this meeting as a critical opportunity for people of the world to make their voice heard. To unite the world to take action, we transformed the light switch into a vote, and held an election between Earth and Global Warming. Over 4000 cities in 88 countries voted by switching off their lights.