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Gold Winner

The NEW Category
Entrant: Leo Burnett, Sydney
Earth Hour
Media Type: Television/Print/Outdoor/Websites/Blogs/Ambient/Live Events/Direct/Radio
URL Address:
Corporate Name of Client: WWF
Account Manager: Sam McGown
Agency: Leo Burnett, Sydney
Executive Creative Directors: Andy DiLallo/Jay Benjamin
Copywriter: Michael Canning
Art Director: Kieran Antill
Agency Producers: Adrian Shapiro/Rita Gagliardi
Production Company: Robot i, Sydney/Curious , Sydney
Producers: Peter Grasse/Tim Denton
Directors: Syd Garron/Tim Denton
Designer: Shepard Fairey/Masataka Kawano
Editor: Patrick Filetti
Artist: Shepard Fairey

Basic description of the project:
In the third year of Earth Hour, it was time to turn the symbol of switching off the lights into real action against global warming. In December 2009, world leaders will meet in Copenhagen to determine if policies are made to take action against global warming. We targeted this meeting as a critical opportunity for people of the world to make their voice heard. To unite the world to take action, we transformed the light switch into a vote, and held an election between Earth and Global Warming. Over 4000 cities in 88 countries voted by switching off their lights.

LIA Awards 2009©

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