The NEW CategoryEntrant:
The Best Job in The World
Credits Media Type: Print/Websites/Blogs/Live Events/Email/Networked Communities/Direct/Editorial/PR URL Address: www.ourawardentry.com.au/bestjob Corporate Name of Client: Tourism Queensland Account Managers: Darren McColl/Edwina Gilmour/Anne-Maree Wilson/Adam Ford Agency: SapientNitro, Brisbane Creative Directors: Nancy Hartley/James Burchill Copywriter: Merrin McCormick Art Directors: Cristian Staal/Ralphie Barnett Producers: Jason Kibsgaard/Matt Farrugia Interactive Designer: Daniel Button Head of Technology: Horia Trian Senior Developers: Glen Peterson/Anton Ward
Basic description of the project: Objective: Global awareness of the Islands of the Great Barrier Reef
Idea: We created ‘The Best Job in the World’, Island Caretaker of Tourism Queensland - anyone could apply.
Seamless Integration: Launched globally with small space recruitment ads in press, online and Travel Agent Posters, driving traffic to islandreefjob.com, (supported by MySpace, Facebook, YouTube, Twitter)
Comprehensive PR strategy supplied Media Kits with footage of IGBR to global media hubs.
The application process was designed as a viral channel, applicants embarked on their own campaigns to garner support and wildcard votes.
Result: Unprecedented international media coverage and engagement