The NEW CategoryEntrant:
Sony Music Entertainment UK,
AC/DC Black Ice
Credits Media Type: Websites/Email/Excel Spreadsheet/YouTube Video URL Address: http://www.acdcrocks.com/excel Corporate Name of Client: Columbia Records UK Agency: Sony Music Creative, London Creative Directors: Phil Clandillon/Steve Milbourne Programmer: Svetozar Batoev
Basic description of the project: Our brief was to reach 30-40 year-old men with 'a genuine blow-out moment in these serious times'. We decided to offer a moment of rock ‘n’ roll escapism at work. Most office workers are subject to an internet policy which stops them having fun. We decided to raise two fingers to the IT department by including AC/DC’s music in an Excel spreadsheet, allowed through every firewall. We had to make the spreadsheet compelling enough for people to pass it on. To achieve this we created the world’s first music video in Excel with the video playing back as ASCII art.