The NEW Category Entrant: BEAM, Boston PUMA Together Everywhere

Credits
Media Type: Outdoor/Websites/Ambient/Mobile
URL Address: http://stage.beamland.com/awards/te
Corporate Name of Client: PUMA
Agency: BEAM, Boston/, Area Code, New York
Executive Creative Director: Dave Batista
Art Director: Josh Dean
Executive Agency Producer: Kevin Slavin
Agency Producers: Rob Peacock/Kate Hartman
Production Company: Phone Valley, Paris
Producers: Guillaume Lelait/Frederic Nardon
Sound Design Company: Music 4, London/, Wise Buddah, London
Programmer: Jim Rich/Ed Leffler/Charlie Schultz/Josh Knowles

Basic description of the project:
Via this mobile program, supporters could share the joy with friends and family whenever their team scored a goal at Euro 2008 in Austria & Switzerland. With a simple online or WAP sign-up, they could download a free, custom ring tone of one of their national team's anthems or chants. Whenever their team scored, this anthem or chant played automatically on their mobile. If they answered, they were placed into a free conference call with a group of friends and family they predefined.