The NEW CategoryEntrant:
PUMA Together Everywhere
Credits Media Type: Outdoor/Websites/Ambient/Mobile URL Address: http://stage.beamland.com/awards/te Corporate Name of Client: PUMA Agency: BEAM, Boston/, Area Code, New York Executive Creative Director: Dave Batista Art Director: Josh Dean Executive Agency Producer: Kevin Slavin Agency Producers: Rob Peacock/Kate Hartman Production Company: Phone Valley, Paris Producers: Guillaume Lelait/Frederic Nardon Sound Design Company: Music 4, London/, Wise Buddah, London Programmer: Jim Rich/Ed Leffler/Charlie Schultz/Josh Knowles
Basic description of the project: Via this mobile program, supporters could share the joy with friends and family whenever their team scored a goal at Euro 2008 in Austria & Switzerland. With a simple online or WAP sign-up, they could download a free, custom ring tone of one of their national team's anthems or chants. Whenever their team scored, this anthem or chant played automatically on their mobile. If they answered, they were placed into a free conference call with a group of friends and family they predefined.