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Gold Winner

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Entrant: Ogilvy Frankfurt, Frankfurt
Rellana Wool
Corporate Name of Client: Friedrich-Wilhelm und Karin Reller oHG
Account Manager: Carina Hadasch
Agency: Ogilvy Frankfurt, Frankfurt
Executive Creative Director: Dr. Stephan Vogel
Creative Directors: Helmut Meyer/Gregor Seitz
Copywriter: Lukas Liske
Art Director: Daniel Schweinzer
Photographer: Jo Bacherl
Graphic Designer: Daniel Schweinzer

Concept: In Order to Demonstrate the typical Character of the wool at first sight, faces were printed on the labels around the balls of wool as a winter special. The packaging therefore communicated the main use of the yarn: it is perfect for scarves and hats.

LIA Awards 2009©

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