Home ProductsEntrant:
Ogilvy Frankfurt,
Frankfurt
Rellana Wool
Credits Corporate Name of Client: Friedrich-Wilhelm und Karin Reller oHG Account Manager: Carina Hadasch Agency: Ogilvy Frankfurt, Frankfurt Executive Creative Director: Dr. Stephan Vogel Creative Directors: Helmut Meyer/Gregor Seitz Copywriter: Lukas Liske Art Director: Daniel Schweinzer Photographer: Jo Bacherl Graphic Designer: Daniel Schweinzer
Concept: In Order to Demonstrate the typical Character of the wool at first sight, faces were printed on the labels around the balls of wool as a winter special. The packaging therefore communicated the main use of the yarn: it is perfect for scarves and hats.