Cosmetics/Toiletries/PharmaceuticalsEntrant:
Campaigns & Grey,
Makati City
Vicks "SAYANG"
Credits Corporate Name of Client: Procter & Gamble Account Manager: Eres Gatmaitan Agency: Campaigns & Grey, Makati City Chief Creative Officer: Ompong Remigio Copywriter: Ompong Remigio Production Company: AdFarm, Makati City Executive Producer: Gerry Magnaye Recording Studio: AdFarm, Makati City Sound Design Company: AdFarm, Makati City
Translation:
FVO: Such a waste of freshly shampooed hair. Such a waste of a freshly washed and moisturized face. Such a waste of a freshly showered body. Such a waste of freshly applied deodorant. Such a waste of a freshly powdered...crotch. Such a waste of freshly softened and oiled feet. Such a waste...
MVO: Make sure to have Vicks around to decongest your clogged, runny nose. So you can smell your wife who had 3 hours of beauty rituals. Vicks. For love and understanding. Only Vicks.