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Cosmetics/Toiletries/Pharmaceuticals
Entrant: Campaigns & Grey, Makati City
Vicks
"SAYANG"
Credits
Corporate Name of Client: Procter & Gamble
Account Manager: Eres Gatmaitan
Agency: Campaigns & Grey, Makati City
Chief Creative Officer: Ompong Remigio
Copywriter: Ompong Remigio
Production Company: AdFarm, Makati City
Executive Producer: Gerry Magnaye
Recording Studio: AdFarm, Makati City
Sound Design Company: AdFarm, Makati City

Translation:
FVO: Such a waste of freshly shampooed hair. Such a waste of a freshly washed and moisturized face. Such a waste of a freshly showered body. Such a waste of freshly applied deodorant. Such a waste of a freshly powdered...crotch. Such a waste of freshly softened and oiled feet. Such a waste...

MVO: Make sure to have Vicks around to decongest your clogged, runny nose. So you can smell your wife who had 3 hours of beauty rituals. Vicks. For love and understanding. Only Vicks.


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