Finalist
Recreational
Entrant:
Ogilvy & Mather,
Mexico City
Scrabble
"A"
"A"
Credits
Media Used: Magazine
Corporate Name of Client: Mattel Mexico
Account Managers: Paola Mayoral/Horacio Genolet
Agency: Ogilvy & Mather, Mexico
Chief Creative Officer: Jose Montalvo
Executive Creative Director: Miguel Angel Ruiz
Creative Director: Abraham Quintana
Copywriters: Oscar de la Borbolla/Abraham Quintana
Art Directors: Ivan Carrasco/Mario Salgado/Francisco Hernandez
Concept: This story was written in Spanish using only words containing the "A" vowel, and has no translation in English. The text tells a tale that make complete sense from beginning to end, and all the words used exist in the Spanish language. The tales is about Abraham and Sara. She is tired of their relationship because Abraham hurts her and is not a good lover, so she decides to kill him. To achieve it, Sara Summons Satan and he indicates how to find Baltasar, the man who will become her lover and will kill Abraham.
Media Used: Magazine
Corporate Name of Client: Mattel Mexico
Account Managers: Paola Mayoral/Horacio Genolet
Agency: Ogilvy & Mather, Mexico
Chief Creative Officer: Jose Montalvo
Executive Creative Director: Miguel Angel Ruiz
Creative Director: Abraham Quintana
Copywriters: Oscar de la Borbolla/Abraham Quintana
Art Directors: Ivan Carrasco/Mario Salgado/Francisco Hernandez
Concept: This story was written in Spanish using only words containing the "A" vowel, and has no translation in English. The text tells a tale that make complete sense from beginning to end, and all the words used exist in the Spanish language. The tales is about Abraham and Sara. She is tired of their relationship because Abraham hurts her and is not a good lover, so she decides to kill him. To achieve it, Sara Summons Satan and he indicates how to find Baltasar, the man who will become her lover and will kill Abraham.
LIA Awards 2009©
