Ogilvy & Mather,
Credits Media Used: Magazine Corporate Name of Client: Mattel Mexico Account Managers: Paola Mayoral/Horacio Genolet Agency: Ogilvy & Mather, Mexico Chief Creative Officer: Jose Montalvo Executive Creative Director: Miguel Angel Ruiz Creative Director: Abraham Quintana Copywriters: Oscar de la Borbolla/Abraham Quintana Art Directors: Ivan Carrasco/Mario Salgado/Francisco Hernandez
Concept: This story was written in Spanish using only words containing the "A" vowel, and has no translation in English. The text tells a tale that make complete sense from beginning to end, and all the words used exist in the Spanish language.
The tales is about Abraham and Sara. She is tired of their relationship because Abraham hurts her and is not a good lover, so she decides to kill him. To achieve it, Sara Summons Satan and he indicates how to find Baltasar, the man who will become her lover and will kill Abraham.