Environmental Design Entrant: HEIMAT, Berlin Hornbach DIY/Home Improvement Stores
"The House of Imagination"

Credits
Corporate Name of Client: Hornbach Home Improvement Superstores
Account Managers: Mark Hassan/Yves Krämer/Sammy Bohneberg
Agency: HEIMAT, Berlin
Design Company: HEIMAT, Berlin
Chief Creative Officer: Guido Heffels
Creative Directors: Guido Heffels/Matthias Storath
Design Director: Kai Gerken
Copywriters: Matthias Storath/Susanne Dueber
Art Directors: Kai Gerken/Lena Mahr
Photographer: Markus Müller

Concept: In August 2008, the HORNBACH DIY/ Home Improvement Superstore chain created a poetic promise that only a company of that size could possibly make good on. IF YOU CAN IMAGINE IT YOU CAN BUILD IT. The idea became real by founding the HOUSE OF IMAGINATION, an old empty apartment building in the middle of Berlin. Twelve international artists turned the standard living rooms provided into amazing, bizarre, fantastic experiences. The location turned into the Place to be by strictly limiting music clubs and restaurants.