Calendars Entrant: BUTTER, Duesseldorf WALTHER Sporting Firearms
"Target Calendar"

Credits
Corporate Name of Client: Carl WALTHER GmbH Sportwaffen
Account Manager: Christian Schirle
Agency: BUTTER, Berlin/Duesseldorf
Design Company: BUTTER, Berlin/Duesseldorf
Chief Creative Officer: Michael Preuss
Creative Directors: Timm Holm/Michael Preuss
Copywriter: Till Grabsch
Art Director: Björn von Buchholtz

Concept: Walther’s sporting firearms are known all over the world for precision. Brief was developing a tool that delights everyone from regular clients to potential customers. So we decided to build a calendar out of the bullet-butt. There is a shooting inlay for every month of the year, one target for each day.