The NEW CategoryEntrant:
Army Experience Center
Credits Media Type: Outdoor/Websites/Online/Offline Games/Ambient/Live Events/Networked Communities/Radio/In Theater URL Address: TheArmyExperience.com Corporate Name of Client: U.S. Army Account Managers: John Carlisle/Ben Brackett/Nick Von Zumwalt Agency: Ignited, El Segundo Group Creative Director: Matt Garthoff Executive Creative Director: Mike Wolfsohn Associate Creative Director: Jarrett Farls Copywriter: Dave Muraca Art Director: Garrett Jones Executive Agency Producer: Diego Espana Agency Producer: Joe Farrell Production Company: Silverwood Productions/The Scenic Route Producers: Richie Kulchar/Garrett Freberg Directors: Ken Dodge/Art Wilder Interactive Designer: German Rivera Programmer: Joey Choudhury Director of Technology: Matt Hrushka IT and Tech Lead: David Glettner Design Director: Oogie Lee Director of Experiential Marketing: Brynn Harris
Basic description of the project: Facing falling recruitment rates and misperceptions about life in its ranks, the Army needed a groundbreaking way to have an open, ongoing conversation with potential Soldiers and the public. Ignited imagined a place where the Army’s cutting-edge technology, diverse career opportunities and modern lifestyles around the world would be shared. The Army Experience Center is a twenty-first century destination for people to get accurate Army information from the source. From touch-screen kiosk software and footprint design to a multimedia marketing campaign and dedicated website, Ignited created every aspect of the experience to paint a new perception of the Army.