The NEW Category Entrant: Colenso BBDO, Auckland Yellow Treehouse

Credits
Media Type: Television/Print/Outdoor/Websites/Blogs/Ambient/Live Events
URL Address: http://www.yellowtreehouse.co.nz/
Corporate Name of Client: Yellow Pages
Account Managers: Matthew Pickering/Ngaio Pardon/Victoria Pether/Karen Boulton/Krystel Houghton
Agency: Colenso BBDO, Auckland/, Aim Proximity, Auckland
Executive Creative Director: Nick Worthington
Creative Directors: Dave King/Steve Cochran
Copywriters: Nick Worthington/Steve Cochran/Dave King/Tony Clewett/Anne Boothroyd/Maria Lishman/Aaron Goldring
Art Directors: Nick Worthington/Steve Cochran/Dave King/Tony Clewett/Anne Boothroyd/Maria Lishman/Aaron Goldring
Photographer: Stephen Langdon
Graphic Designer: Simon Redwood
Executive Agency Producer: Paul Courtney
Agency Producers: Nigel Sutton/Sarah Hough
Production Company: Mike Ltd., Auckland
Producer: Michael Reihana
Director: Michael Reihana
Sound Design Company: Soundtrax, Auckland
Interactive Designer: Shanan Goldring/Ed Hackney
Programmer: Robin Southgate/Cameron Crosby/Bruno Imbrizi

Basic description of the project:
We challenged an unknown accordion player, Tracey to build a restaurant. In a tree. She had to use only the book, her laptop and her mobile phone to search Yellow for help. Over three months she utilised more than 65 Yellow listed companies to make it happen. We documented it and made TV spots to keep the country up to date. And our website featured Tracey’s daily blog, webisodes and live webcam. In December the first guests dined under the stars 10 meters up a tree.