Credits Corporate Name of Client: Royal National Lifeboat Institution Account Managers: Georgia Bradley-Grant/Joseph Pirrie/Julie Randall/Elly Woolston Agency: Proximity London, London Executive Creative Director: Caitlin Ryan Creative Director: Debi Bester Copywriters: Debi Bester/Chris Monk/Nick Moffat Agency Art Director: Sonia Singleton Production Company: Pulse Films, London Producers: Thomas Benski/Neil Andrews Director: Dan Morgan