Home Products Entrant: Ogilvy Frankfurt, Frankfurt Rellana Wool

Credits
Corporate Name of Client: Friedrich-Wilhelm und Karin Reller oHG
Account Manager: Carina Hadasch
Agency: Ogilvy Frankfurt, Frankfurt
Executive Creative Director: Dr. Stephan Vogel
Creative Directors: Helmut Meyer/Gregor Seitz
Copywriter: Lukas Liske
Art Director: Daniel Schweinzer
Photographer: Jo Bacherl
Graphic Designer: Daniel Schweinzer

Concept: In Order to Demonstrate the typical Character of the wool at first sight, faces were printed on the labels around the balls of wool as a winter special. The packaging therefore communicated the main use of the yarn: it is perfect for scarves and hats.