Campaign Entrant: Leo Burnett Colombia, Bogotá Bolivar Insurance Universal Medical Care
"Virgilio", "Alfredo", " Gerardo", " Lulu"

Credits
Corporate Name of Client: Bolivar Insurance
Agency: Leo Burnett Colombia, Bogota
Executive Creative Director: Rodrigo Davila
Creative Directors: Jairo Lezaca/Rodrigo Tarquino
Copywriters: Julio Herazo/Jairo Lezaca/Camilo Carvajal
Agency Producer: Jaime Cordoba
Production Company: Lakyoto Sound Studio, Bogota
Executive Producer: Juana Carrasquilla
Producers: Tato Carrasquilla/Gustavo Pachon
Directors: Tato Carrasquilla/Gustavo Pachon
Recording Studio: Lakyoto Sound Studio , Bogota
Audio Engineers: Tato Carrasquilla/Gustavo Pachon
Sound Design Company: Lakyoto Sound Studio, Bogota
Sound Design By: Tato Carrasquilla/Gustavo Pachon
Music Production Company: Lakyoto Sound Studio, Bogota
Music Arrangers: Tato Carrasquilla/Gustavo Pachon
Music Composers: Tato Carrasquilla/Gustavo Pachon
Music Lyricists: Tato Carrasquilla/Gustavo Pachon
Artiste: Lakyoto Sound Studio
Voice-Over: Lakyoto Sound Studio

Translation: "Virgilio"
VIRGILIO: Hi my name is Virgilio and I suffer from Helium abuse syndrome for many years in parties and piatas I was the helium clown... I inhaled it over and over again... Until one day my voice gave up on me... I thought this was a punishment from god, so I went to ask for forgiveness...
PRIEST: My son, tell me all your sins.
VIRGILIO: Father to be honest... I
PRIEST: Hahahahahahhaha. Forgive me, my son, I don't know what happened, please continue
VIRGILIO: As I was saying father.
PRIEST: Hahahahhahahaha...
VIRGILIO: I thought my family would be my comfort, but every year they disappoint me even more...
DAD: Ahh... Come on son, do it!!
VIRGILIO: No, dad...
DAD: Come on, your uncles want to hear it!
VIRGILIO: Ok. Rudolf the red nose reindeer...
UNCLES AND FAMILY: Hahahahahaha
VIRGILIO: Worst of all, my job, my passion became a nightmare...
VIRGILIO: What's wrong guys? Let's step it up and put more effort on this second half.... oh is this funny? What's the joke Gonzalez???
PRAYERS: Hahahahahahaha
VOICE OVER: With the Universal Medical Care Insurance Policy from Bolivar Insurance, you have someone specialized in what you thought there was no specialists for.
Bolivar Insurance. Peace of mind for you and your family.

Translation: "Alfredo"
ALFREDO: My name is Alfredo and I suffer from Sicilia's disease. When I was just a kid I swallowed a nut and because my mother never allowed me to drink anything while I ate, I never swallow the nut. Since then I've had suffered because of my voice.
ALFREDO (KID): Teacher, tell me what is eight times nine?
TEACHER: Whatever you want it to be Mr. Alfredo.
ALFREDO: My love life has also been affected by this...
ALFREDO: Mr. Gustavo, I want to marry your daughter.
FATHER-IN-LAW: Do you think I'm going to let my family get involved with the mafia???
ALFREDO: Mafia? What mafia??? Even my relationships at work became hell. Mr. Rebolledo, and my raise???
BOSS: Listen...You can’t threaten me, you could be the all mighty in your neighborhood but I don’t fear you, everybody take a look... if something happens to me...you know where to look.... At the bottom of the river!!!
VOICE OVER: With the Universal Medical Care Insurance Policy from Bolivar Insurance, you have someone specialized in what you thought there was no specialists for.
Bolivar Insurance. Peace of mind for you and your family.

Translation: "Gerardo"
GERARDO: Hi my name is Gerardo and I was diagnosed with the” ethylic” syndrome... When I was a kid I bit my tongue so hard, I can’t feel it anymore.
Due to that accident, my voice changed and I lost everything in my life.
I lost my mother’s love and her trust...
GERARDO (KID): But mom... I’m serious there wasn’t any change left.... It’s not my fault milk is so expensive this days...
GERARDO´S MOTHER: Shame on you...
GERARDO: I lost the opportunity of being happy with any woman...
MOTHER IN LAW: Maria Juliana, you are going to mess up your life if you keep going out with that drunk. Or do you want me to pull you out of university so you can work at your father’s store?
GIRLFRIEND: He’s not like that mom!
GERARDO: Believe your daughter, ma’m, believe her!
MOTHER IN LAW: Don’t you talk to me, you low life!!!
GERARDO: And all my friends turned their back on me...
GERARDO: Fercho, lend me twenty bucks...
GERARDO`S FRIEND: Do you think I’m stupid Gerardo??? I’m not going to sponsor your vice.
GERARDO: But I need to pay my energy bill... Fercho.
VOICE OVER: With the Universal Medical Care Insurance Policy from Bolivar Insurance, you have someone specialized in what you thought there was no specialists for.
Bolivar Insurance. Peace of mind for you and your family.

Translation: "Lulu"
LULU: Hi... my name is Lulu and I suffer from Adam’s syndrome ... my daddy always wanted a boy and always would say...
DAD: Lulu how many times do I have to tell you to speak like a man!!!
LULU: I tried so hard to make my daddy’s dream come true and be a man... I lost my voice and many other things...
TEACHER: Ok. I am going to give you the roles you will be playing in the play... Abadia, Monica?
GIRL: Yes teacher???
TEACHER: You are little red riding hood... Acosta Lulu???
LULU (CHILD): Yes teacher???
LULU´S TEACHER: Tree.
LULU: I lost my job and my passion...
DIRECTOR: Look Lulu, you have an outstanding resume... but I think “my first steps” daycare personnel has quite a different profile...
LULU: But I love children!!! Why can’t I ???!!! Why???!!!
SFX: BOY CRYING
VOICE OVER: With the Universal Medical Care Insurance Policy from Bolivar Insurance, you have someone specialized in what you thought there was no specialists for.
Bolivar Insurance. Peace of mind for you and your family.