London International Awards London International Awards 2021-04-22T12:01:ddZ 2021-04-22T12:01:ddZ London International Awards 11.5606 LIA 2009 1 1 2 1 2 1 0 False False False 0 0 0 0 False False
Medium Category Award Company City Country Brand Name of Product or Service Corporate Name of Client Account Manager(s) Advertising Agency Advertising Agency City Design Company Design Company City Container Company Container Company City Executive Creative Director(s) Creative Director(s) Design Director(s) Copywriter(s) Art Director(s) Photographer(s) Illustrator(s) Graphic Designer(s) Engraver(s) Concept
Package Design / Product Beers Silver Winner BMF Sydney AUSTRALIA Tooheys Extra Dry 696mL Lion Nathan Australia Nick Garret, Fleur Kennedy/Michelle Bradfield BMF Sydney Warren Brown Simon Langley/Chris James Michael Canning Shane Bradnick/Johnny Brian Luca Ionescu/Shepard Faire Graphic Design Studios: DMOTE/Studio Number One
Package Design / Product Cosmetics Bronze Winner Leo Burnett Hong Kong HONG KONG Joyce Beauty Slimming Gel - “Belly Flattener” Joyce Beauty Centre Leo Burnett Hong Kong Connie Lo Miranda Shing Kiu Chan Katie Ng  
Package Design / Product Foods Bronze Winner Kolle Rebbe Hamburg GERMANY Anthony's Oil Change The Deli Garage Kristina Wulf, Carolin Meyer Kolle Rebbe/KOREFE Hamburg KOREFE Hamburg Stefan Kolle Katrin Oeding Katharina Trumbach Reginald Wagner Reginald Wagner Jan Simmerl  
Package Design / Product Home Products Gold Winner Ogilvy Frankfurt Frankfurt GERMANY Rellana Wool Friedrich-Wilhelm und Karin Reller oHG Carina Hadasch Ogilvy Frankfurt Frankfurt Dr. Stephan Vogel Helmut Meyer/Gregor Seitz Lukas Liske Daniel Schweinzer Jo Bacherl Daniel Schweinzer In Order to Demonstrate the typical Character of the wool at first sight, faces were printed on the labels around the balls of wool as a winter special. The packaging therefore communicated the main use of the yarn: it is perfect for scarves and hats.  
Package Design / Product Home Products Gold Winner Pearlfisher London UNITED KINGDOM Jme Homeware Jme Beth Marcall/Erin Tucker/Nicola Robson Pearlfisher London Jonathan Ford Natalie Chung Sarah Pidgeon Sylvie Saunders  
Package Design / Product Liquors Silver Winner Brandever Strategy Vancouver CANADA Newfoundlander's Rum Newfoundland & Labrador Liquor Corporation Brandever Vancouver Bernie Hadley-Beauregard David Blackwood Laurie Millotte  
Package Design / Product Special Packaging Gold Winner Dentsu Inc. Kansai Osaka JAPAN Newspaper to New Paper Ichida Garden Dentsu Inc, . Kansai Osaka Katachi Co.,Ltd. Tokyo Haruko Tsutsui Yoshihiro Yagi Yo Kimura Brief: Design a package for a street vendor that sells farm-grown vegetables and fruits. The brief required something original, easy-to-use and low cost. Solution: We focused on old newspapers that were used to wrap vegetables. Newspapers were used for good reasons – for its moisture retention quality, which helps keep vegetables fresh longer, and for its reuse value. Under the “Newspaper/New Paper” project, we utilized what was already there – the newspaper – and added an element of design that would be playful and make both those selling the vegetables and those buying them smile. By reusing old papers that would be thrown away, the project was friendly to the environment as well as to the budget. By simply adding dots or stripes to the old paper, we came up with a totally new package design. Result: Sales grew by 20%, as did the number of customers. There was more interaction with customers. And because they liked the design, people didn’t just throw away our New Paper but re-used it for something else. News of the low-cost, original design wrapping paper spread virally to other stores that used newspaper for wrapping. The New Paper project was not just a new design for wrapping paper but a pointer to a new and better lifestyle for all of us.