Hornbach DIY/Home Improvement Stores "The House of Imagination"
Credits Corporate Name of Client: Hornbach Home Improvement Superstores Account Managers: Mark Hassan/Yves Krämer/Sammy Bohneberg Agency: HEIMAT, Berlin Design Company: HEIMAT, Berlin Chief Creative Officer: Guido Heffels Creative Directors: Guido Heffels/Matthias Storath Design Director: Kai Gerken Copywriters: Matthias Storath/Susanne Dueber Art Directors: Kai Gerken/Lena Mahr Photographer: Markus Müller
Concept: In August 2008, the HORNBACH DIY/ Home Improvement Superstore chain created a poetic promise that only a company of that size could possibly make good on. IF YOU CAN IMAGINE IT YOU CAN BUILD IT. The idea became real by founding the HOUSE OF IMAGINATION, an old empty apartment building in the middle of Berlin. Twelve international artists turned the standard living rooms provided into amazing, bizarre, fantastic experiences. The location turned into the Place to be by strictly limiting music clubs and restaurants.