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Grand LIA and Gold Winner

Entrant: AKQA, London
FIAT - "eco:Drive"
Media Type: Websites
URL Address:
Corporate Name of Client: FIAT
Account Managers: Livia Bernardin/Bonnie Bodram/Elisabeth Pinto
Agency: AKQA, London
Chief Creative Officer: James Hilton
Group Creative Director: Nick Turner
Associate Creative Director: Chris Williams
Copywriter: Andy Cutbill
Art Director: Richard Baxter
Proofreader: Rebecca Keys
Technical Account Director: Miriam Healy
Head of Technical Architecture: Neville Kuyt
Technical Manager: Stuart George
Lead Creative Developer: Rick Williams
Senior Creative Developers: Harald Krefting/James Hay
Technical Architect: Adam Creeger
Quality Assurance: Martin Harlow
UE Architect: Alison Rushworth
Strategic Planner: Paul O'Neil

Basic description of the project:
eco:Drive is a technology first: an innovative application that connects your car with your PC, enabling you to analyse your driving style and improve your fuel efficiency. Download the application, plug a USB stick into your Fiat, and it records data as you drive. Connect the stick to your PC, and eco:Drive converts your driving data into easy-to-understand facts and figures. You can calculate your total mileage, the CO2 you’ve produced and the total money you’ve saved, and get tips on improving your eco:Index score. You can even join other eco:Drivers around the world in the online eco:Ville community.

LIA Awards 2009©

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