The NEW CategoryEntrant:
FIAT - "eco:Drive"
Credits Media Type: Websites URL Address: http://awards.akqa.com/awards2009/LIA/Fiat_eco_Drive/default.html Corporate Name of Client: FIAT Account Managers: Livia Bernardin/Bonnie Bodram/Elisabeth Pinto Agency: AKQA, London Chief Creative Officer: James Hilton Group Creative Director: Nick Turner Associate Creative Director: Chris Williams Copywriter: Andy Cutbill Art Director: Richard Baxter Proofreader: Rebecca Keys Technical Account Director: Miriam Healy Head of Technical Architecture: Neville Kuyt Technical Manager: Stuart George Lead Creative Developer: Rick Williams Senior Creative Developers: Harald Krefting/James Hay Technical Architect: Adam Creeger Quality Assurance: Martin Harlow UE Architect: Alison Rushworth Strategic Planner: Paul O'Neil
Basic description of the project: eco:Drive is a technology first: an innovative application that connects your car with your PC, enabling you to analyse your driving style and improve your fuel efficiency. Download the application, plug a USB stick into your Fiat, and it records data as you drive. Connect the stick to your PC, and eco:Drive converts your driving data into easy-to-understand facts and figures. You can calculate your total mileage, the CO2 you’ve produced and the total money you’ve saved, and get tips on improving your eco:Index score. You can even join other eco:Drivers around the world in the online eco:Ville community.