The NEW CategoryEntrant:
Clemenger BBDO Melbourne,
The Four'N Twenty Magic Salad Plate
Credits Media Type: Television/Websites/The Magic Salad Plate URL Address: http://www.digitalwork.com.au/magicsaladplate/ Corporate Name of Client: Patties: Four'N Twenty Account Managers: Ricci Meldrum/Sarah Galbraith Agency: Clemenger BBDO Melbourne, Melbourne Executive Creative Director: James McGrath Creative Director: Ant Keogh Copywriters: Julian Schreiber/Tom Martin Art Directors: Tom Martin/Julian Schreiber Graphic Designer: Musonda Katongo Agency Producer: Sevda Cemo Production Company: Renegade Films, Melbourne Producer: Jenny Livingston Director: Tony Rogers Sound Design Company: Flagstaff Studios, Melbourne Sound Designer: Stevo Williams Interactive Designer: Calvin Teoh Director of Photography: Marin Johnson Editor: Gene Hammond-Lewis Interactive Producer: Sam Hodgson Strategic Planner: Michael Hyde Plate Project Manager: Joanne Currie
Basic description of the project: Instead of denying the Four’N Twenty Meat Pie's lack of health, like so many other brands with their healthy choice meals, we decided instead to embrace it. To this end we created not an ad, but an idea that innovatively worked hand in hand with the pie to humourously say “For five minutes society, can you bugger off and let me eat what I want!” We created The Four’N Twenty Magic Salad Plate. A product that ridiculously lets pie eaters look like they’re eating salad when in truth it’s just part of the plate.