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Credits Media Type: Television/Print/Outdoor/Websites/Blogs/Ambient/Live Events URL Address: http://www.yellowtreehouse.co.nz/ Corporate Name of Client: Yellow Pages Account Managers: Matthew Pickering/Ngaio Pardon/Victoria Pether/Karen Boulton/Krystel Houghton Agency: Colenso BBDO, Auckland/, Aim Proximity, Auckland Executive Creative Director: Nick Worthington Creative Directors: Dave King/Steve Cochran Copywriters: Nick Worthington/Steve Cochran/Dave King/Tony Clewett/Anne Boothroyd/Maria Lishman/Aaron Goldring Art Directors: Nick Worthington/Steve Cochran/Dave King/Tony Clewett/Anne Boothroyd/Maria Lishman/Aaron Goldring Photographer: Stephen Langdon Graphic Designer: Simon Redwood Executive Agency Producer: Paul Courtney Agency Producers: Nigel Sutton/Sarah Hough Production Company: Mike Ltd., Auckland Producer: Michael Reihana Director: Michael Reihana Sound Design Company: Soundtrax, Auckland Interactive Designer: Shanan Goldring/Ed Hackney Programmer: Robin Southgate/Cameron Crosby/Bruno Imbrizi
Basic description of the project: We challenged an unknown accordion player, Tracey to build a restaurant. In a tree. She had to use only the book, her laptop and her mobile phone to search Yellow for help. Over three months she utilised more than 65 Yellow listed companies to make it happen. We documented it and made TV spots to keep the country up to date. And our website featured Tracey’s daily blog, webisodes and live webcam. In December the first guests dined under the stars 10 meters up a tree.