Non-Traditional Finalists
| Automotive | |||
| Entrant | Product / Service | Title | |
| TBWA\ Duesseldorf, Duesseldorf | Nissan Micra C+C Convertible | Ceiling Cinema | view details |
| Beverages - Alcoholic | |||
| Entrant | Product / Service | Title | |
| BMF, Sydney | Tooheys Extra Dry 696mL | Bottle Shops - Liquor Stores | view details |
| JWT San Juan, San Juan | Heineken | Green is the New Black | view details |
| Entertainment | |||
| Entrant | Product / Service | Title | |
| Bungalow25, Madrid | Casino Gran Madrid - Slot Machines | Casino Brings You Luck | view details |
| Household Products | |||
| Entrant | Product / Service | Title | |
| Jung von Matt , Stuttgart | Ambi Pur 'Pink Flowers' Room Spray | The First Supersize Pop-Up | view details |
| Public Service/Social Welfare | |||
| Entrant | Product / Service | Title | |
| Casanova Pendrill, New York | UNICEF | Dirty Water | view details |
| Ogilvy Amsterdam, Amsterdam | MTV Switch | Global Warming. What’s all the fuss about? | view details |
| Rethink, Vancouver | NoTankers.ca | The Loonie Project | view details |
LIA Awards 2009©
